Business Growth MAP Alliance, “Marketing Done Right: Identify What Works for Your Business”

Wednesday, June 19, 2019 - 8:30am to 10:00am

A well-coordinated marketing strategy is essential for success. Misidentified target markets and market segments can result in missed opportunities for growth. On June 19, Business Growth MAP begins a three-part series to help you market more effectively. Douglas Steck kicks off the series with a discussion on target marketing, market segmentation, market profile dimensions, marketing mix, and how to use these concepts to refine and focus your marketing efforts.  

Steck has more than 25 years of executive experience in creating organizational vision, shaping corporate growth initiatives and driving customer-focused delivery. He has held CEO, COO, CFO, CIO and sales positions in companies ranging from IBM to small startups, across multiple industry sectors and with international responsibility. Currently, he is an instructor in management at WSU Vancouver.

Cost is $10 per person in advance, $15 at the door. No cost for students with a valid WSU student ID. Register today

Save the date for parts two and three. 

  • July 17—Product Offering Development
  • Sept. 18—Sales Strategies

For more information, contact bgmap@wsu.edu.

Location: 
Columbia Bank Community Room, Hudson Building, 101 E. Sixth St., Vancouver, WA 98660

Event accessibility

If you have a disability that requires special materials, services or assistance, contact the Access Center at 360-546-9238 or van.access.center@wsu.edu as soon as possible to discuss your specific needs.