A well-coordinated marketing strategy is essential for success. Misidentified target markets and market segments can result in missed opportunities for growth. On June 19, Business Growth MAP begins a three-part series to help you market more effectively. Douglas Steck kicks off the series with a discussion on target marketing, market segmentation, market profile dimensions, marketing mix, and how to use these concepts to refine and focus your marketing efforts.
Steck has more than 25 years of executive experience in creating organizational vision, shaping corporate growth initiatives and driving customer-focused delivery. He has held CEO, COO, CFO, CIO and sales positions in companies ranging from IBM to small startups, across multiple industry sectors and with international responsibility. Currently, he is an instructor in management at WSU Vancouver.
Cost is $10 per person in advance, $15 at the door. No cost for students with a valid WSU student ID. Register today.
Save the date for parts two and three.
- July 17—Product Offering Development
- Sept. 18—Sales Strategies
For more information, contact email@example.com.